British actor Nicholas Hoult has been revealed as the face of Jaguar's new global marketing campaign, British Intelligence, part of the British Villains campaign for the brand's F-TYPE Coupe.

Hoult is seen inside the Jaguar innovation lab showing viewers the 'cutting-edge technology' of Jaguar vehicles in a TV ad directed by Oscar-winner Tom Hooper. The ad is accompanied by three web films starring Hoult, which can be viewed at www.jaguarusa.com/innovation-lab.